Kelley Automotive Group planned to complete construction this week of its Jaguar Land Rover dealership at 905 Grand National Drive by Menards in southwest Fort Wayne.
Vehicles will be delivered to the 28,000-square-foot dealership Oct. 26-Nov. 1, said Kelley Automotive Group CEO Jim Kelley.
Kelley’s father, Tom Kelley, announced in September 2019 that the family-owned and operated business was acquiring a Jaguar Land Rover franchise. Jaguar Land Rover is a subsidiary of Tata Motors. The two brands merged in 2008.
Jaguar CarsLimited, founded in 1922, makes luxury sedans and sports cars. Land Rover, founded in 1948, is said to be on the forefront of automotive technology and 4X4 manufacturing.
“Our goal is to sell 300 vehicles a year,” said Jim Kelley, whose grandfather, also named Jim Kelley, started the car business more than 60 years ago.
They carry brands that include Buick, BMW, MINI, GMC, Chevy, Ford, Cadillac, Volvo, Chrysler, Dodge and Jeep Ram.
The new dealership will sell new, certified pre-owned and regular pre-owned vehicles and provide full-service and parts. Its body shop will be authorized by Jaguar Land Rover. The body shop at the AutoMall will be moving to the new dealership next year, Kelley said.
The new dealership will typically stock 50-75 new and 30-40 used vehicles, he said.
Prices for new vehicles range from about $37,800 for the Land Rover Discovery Sport up to over $100,000.
“It’s a good brand,” Kelley said.
Tom Kelley has been working since 1999 to bring the brand to Fort Wayne, Jim Kelley said.
Kelley Automotive Group employs over 400 and will have 25 at the new dealership.
Both the Jaguar and Land Rover brands received the 2019 Vincentric Best Value in America awards.