Ash Brokerage

Ash Brokerage in Fort Wayne continues to grow. It has made its third acquisition in 18 months.

Fort Wayne’s Ash Brokerage, the largest privately held insurance brokerage in the United States, has acquired Arizona-based Bell & Associates Consulting, the companies announced Sept. 3.

Leaders say the partnership is grounded in a common culture, with a family-run foundation built on more than 40 years of industry experience, according to a statement. Tim Ash, CEO of Ash Brokerage, said both organizations are like-minded and growth-oriented, with a desire to create a larger impact on the insurance industry.

“Ash and Bell are stronger together than apart,” Ash said in the companies’ release. “Working with our combined organizations, our advisors and employees will see greater opportunities and a meaningful, positive impact on their experience. The Bell leadership team sought a partnership with a firm who shares their passion for education, relationships and innovation. Both firms have a proven track record in our industry and are excited to bring solutions and great experiences to our collective advisors.”

J.T. Bell, managing partner of Bell & Associates, agreed, saying in the release, “As a boutique firm focused on accumulation and advanced planning strategies, we’re excited to leverage the resources the Ash partnership provides. This combined strength will amplify our strategy of educating the advisor partners we serve at our renowned advisor gatherings and beyond. We could not have picked a better partner and are thrilled to embrace our new family at Ash. The best years are yet to come.”

Under the acquisition, Bell & Associates will keep its brand and operations platform. Their advisors will also gain access to Ash Brokerage’s tools, including enhanced technology for compliance and security after increased regulatory and marketplace demands. Bell’s 15 employees will join Ash’s team of more than 450 professionals nationwide.

The financial details of this agreement will not be publicly disclosed because both firms are privately held, according to their joint statement. This acquisition is Ash’s third in 18 months. In 2018, it acquired Zenith Marketing Group, a firm based in New Jersey, and Target Insurance Services, based in Kansas. Ash continues to seek opportunities for mergers and acquisitions with successful, like-minded organizations.

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