Holly Ryan, community relations, media manager for Vera Bradley, promises that shoppers at the company’s upcoming annual outlet sale will find plenty to choose from.
The Fort Wayne-based purse and accessories maker is bringing in 37 trailers of product totaling 600,000 pieces.
“We’ll have more than enough,” Ryan said.
Shoppers will find items in:
• 300 patterns
• 1,500 styles
No matter what people’s opinions of the company’s quilted fabric patterns or leather styles, the outlet sale brings in 45,000 shoppers.
It brings in $5 million to the local economy as shoppers go to restaurants or other businesses in Fort Wayne. It’s the largest event at the coliseum in terms of attendance.
“The new and exciting thing” at April 10-14’s Vera Bradley 2019 Outlet Sale is the addition of 600 VIP exclusive passes for $50, which includes premium parking and first admission. The company had 50 per session, with a few left passes left at the beginning of the month.
Shoppers ages 14 and over will need tickets to attend the sale April 10-12 at the Allen County War Memorial Coliseum, 4000 Parnell Ave. Tickets cost $5 plus fees and are available for timed sessions: 7:30-10 a.m., 11 a.m.-1:30 p.m., 2:30-5 p.m. and 6-8:30 p.m. April 10-12. Shoppers attending the sale 8 a.m.-8 p.m. April 13 and 10 a.m.-5 p.m. April 14 don’t need tickets.
Anyone wanting to make a purchase, must be registered. The company has people registered from all 50 states and includes 60 bus groups.
The company won’t release how much is sells at the sale but last year it raised $57,000 for the Vera Bradley Foundation for Breast Cancer, Ryan said. On April 10, shoppers are encouraged to wear pink when 2% of net proceeds will go to the foundation.
The company stopped manufacturing in the U.S. in 2015 when it closed its New Haven plant. After that it went through a realignment. It added two lines of leather bags, a collection of faux leather bags and other fabrics to its assortment.
Vera Bradley’s designers study design trends in Europe for “the latest and greatest,” Ryan said. “We love change.”
With technology changes came design tweaks to add cell phone pockets or a battery charger in the bag. It’s often moving forward, but once in a while brings back iconic styles like the large duffle, or patterns, like Java Blue, in response to fans’ requests.
On April 1 it announced a licensing partnership with Gillette Venus to create a designer razor collection. The Vera Bradley + Venus razor collection comes in the brand’s popular Daisy Dot Paisley pattern.
The collection is being sold on Target.com and will be in Target stores starting April 7.
The collection includes:
Vera Bradley + Venus Designer Razor Handle + 2 Razor Blade Refills ($12.99)
Vera Bradley + Venus Extra Smooth Swirl Razor Blades — 4-count ($19.99) or 6-count
Vera Bradley + Venus Designer Disposable Razors — 3-count ($6.99)
Vera Bradley + Venus Blushed Bloom Shaving Cream – 6-ounce ($2.99)