Jennifer Henricks has taken a long road to end up back home again. The Fort Wayne native, who opened Fort Wayne’s first Nothing Bundt Cakes, now operates her own bakery on the same land she grew up on.
“It’s become a bustling little community here on the north side of town,” said Henricks, who along with her husband, Gregg, owns the new bakery at 6409 Lima Road.
Henricks first visited Nothing Bundt Cakes in the Chicago area about five years ago, and she opened Indiana’s sixth location Feb. 6. She considered opening a bakery in about 16 possible locations in Fort Wayne before finding the right fit in a retail shopping center on the same property she grew up on — before the Meijer and surrounding businesses were constructed along Lima Road. In fact, several years ago her childhood home was moved to the other side of Lima where it still stands today.
“I think it’s remarkable,” Henricks said.
A Fort Wayne native, Henricks graduated from Northrop High School. Her two daughters attended Carroll High School, where she also worked in the front office for six years before opening her new business. Henricks worked in sales and marketing early in her career before taking some time off to raise a family. Now that she’s an empty nester, and her husband travels frequently, she felt it was the perfect time for a new venture.
“It’s been a great outpouring from the community,” Henricks said. “It’s just a happy place. There’s bright colors, it smells amazing and it’s full of unique retail items that you don’t normally see in a Meijer or a Walmart.”
Nothing Bundt Cakes was founded in Las Vegas in 1997. There are now more than 330 bakeries in 39 U.S. states and Canada. The bakery features bundt cakes in 40 different designs and 10 flavors. Nothing Bundt Cakes has been named to several prestigious industry lists, including Franchise Business Review’s “Top 50 Franchises” and “Top 40 Food Franchises,” Franchise Times’ “Fast and Serious,” and numerous local and regional best-of lists. The brand has also been featured by national media such as “The Kelly Clarkson Show,” Entrepreneur, The Wall Street Journal and CBS’ “The Talk.”
Fort Wayne residents gathered for a ribbon cutting at the new bakery Feb. 6. Grand opening ceremonies were started off with a benefit day for Carroll High School’s Champions Together, which pairs students with and without intellectual disabilities in sports training and competition. The program is especially near and dear to Henricks, whose daughter was involved in the program during her time at Carroll.
“They’re true athletes, and what that program gives back to those students is so touching,” Henricks said.
In the long term, Henricks said she would like to open a second bakery in Fort Wayne.
“I’m looking forward to a really bright future with Nothing Bundt Cakes,” she said. “I’m super excited to bring it to Fort Wayne and share it with the community. It’s been really well received.”
Nothing Bundt Cakes is open 9 a.m.-6:30 p.m. Monday-Friday, and 10 a.m.-6 p.m. Saturday. For more information about available products, visit NothingBundtCakes.com.