According to MIT, “More and more companies realize the power of data to inform business decisions, predict customer behaviors, and drive transformative technologies like machine learning and predictive analytics.”

Infusing a data-driven culture helps instill an innate way of thinking and implementing processes to ensure the success of your company as well as your employees. Having a data-driven culture also empowers employees to be more collaborative with their efforts to achieve collective goals.

Rick Walz is the President/CEO of Better Business Bureau Serving Northern Indiana, which services 23 counties across the northern portion of the state.

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