How far back should we look to evaluate where we have been and where we are going? What factors should we consider? The wise analyst/consultant picks that period of time and those factors which makes the folks paying the bill happiest.

Since this column won’t pay me enough to buy a breaded tenderloin sandwich, I’ll pick what I think is most helpful for all of us to know.

MORTON MARCUS is an economist, writer and speaker formerly with Indiana University’s Kelley School of Business. He can be reached at mortonjmarcus@yahoo.com.

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