According to a June 15 press release, Vera Bradley, Inc. (Nasdaq: VRA; “Vera Bradley” or the “Company”), a leading American bag and luggage company and iconic lifestyle brand, today announced its collaboration with Disney and the debut of “The Disney Collection by Vera Bradley,” available for the first time in all Vera Bradley Full Line Stores, in select Vera Bradley Factory locations and online at verabradley.com.
The Disney Collection by Vera Bradley features hand-drawn details of Disney’s “Sensational Six” favorite friends—Disney Mickey Mouse, Disney Minnie Mouse, Donald Duck, Daisy Duck, Goofy and Pluto—as they parade through bright blooms and iconic paisleys. This is the first Disney-inspired Vera Bradley pattern to feature all six characters together.
Since 2013, Vera Bradley has collaborated with Disney Parks on a series of highly-successful limited-release collections, largely available exclusively in Disney Parks retail locations and Vera Bradley’s Full Line Store at Disney Springs. The brand’s new collaboration with Disney Consumer Products allows for expanded distribution of the exclusive Disney-inspired Vera Bradley collections that are beloved by both Vera Bradley fans and Disney enthusiasts alike.
“Vera Bradley is thrilled to collaborate with Disney and build upon the success we have already experienced through our partnership with Disney Parks and in our Vera Bradley location at Disney Springs,” Vera Bradley Brand President Daren Hull said. “Vera Bradley and Disney’s partnership is as natural as the friendship of Mickey Mouse, Minnie Mouse, and the rest of the Sensational Six, and I’m confident our customers will find The Disney Collection by Vera Bradley as fun and exciting as we do—especially as they shop it in-person at their local Vera Bradley store for the very first time!”
The Disney Collection by Vera Bradley includes a combination of Vera Bradley’s best-selling silhouettes, including the Campus Backpack, Vera Tote, Triple Zip Hipster and Plush Throw Blanket, alongside brand-new styles created exclusively for the collaboration. The collection’s 49 total styles range in price from $12 to $150 and are now available online at verabradley.com, in all Vera Bradley Full Line stores and in select Vera Bradley Factory locations. Follow @verabradley for updates and to learn more.