Comcast Corp. opened its sixth Indiana Xfinity Store during the last week of October at the Jefferson Pointe Shopping Center.

With 10 full-time and two part-time employees, the 3,000-square-foot store the company is leasing at 4545 Illinois Road is its first in Fort Wayne and replaces the customer service part of the center Comcast operates at 720 Taylor St.

“We have close to 150 employees in Fort Wayne under all departments. All but 12 will remain at Taylor Street,” Michael Wilson, public relations director for Comcast-Indiana, said a few days before a ribbon cutting would celebrate the store’s opening.

“The Taylor Street address no longer has a customer facing aspect to it, but the warehouse, tech operations, business services, and other administrative and support functions will still take place there,” he said.

The store has business hours from 9 a.m. to 7 p.m. Mondays through Saturdays and noon to 5 p.m. Sundays.

“Fort Wayne is a great market for us, and Jefferson Pointe is a very appealing location,” Wilson said.

“It’s a great store location to have in Fort Wayne based off of its proximity to both the interstate and a huge residential area. This location also has very easy access to the rest of Fort Wayne, including downtown.”

As one would expect, the store is full of high-definition television screens displaying Xfinity brand broadband, cable television and “smart home” products.

An Entertainment quadrant with comfortable bench seating on the southwest side of the store has a remote control visitors can use to get a feel for the ease with which they can access Xfinity video products.

Bill pay kiosks are in the southeast quadrant next to a Connected Home display where visitors can learn about the company’s home security products.

The northeast quadrant is set up to offer information on Comcast business products, and the northwest quadrant near the store’s entrance displays Apple, Google, LG, Motorola and Samsung phones and tablets available for purchase, which work with the Xfinity Mobile product.

“We’ll have a full lineup of Xfinity demonstrations featuring our technology, our device applications, our business services, and any other support products that help make today’s homes and offices convenient and efficient,” Wilson said.

“Consumers will have access to everything we offer in terms of service, including some unique demonstrations. Phones, tablets, cases, smart technology like door locks, outlets, thermostats, and other smart home tech is available,” he said.

“We also have a prominent business services kiosk with plenty of information about those products, as well. This store will immerse our residential and business customers with an idea about possibilities where they need it most, whether it’s at home or in the office.”

In addition to home security, the company recently launched a network-protecting xFi Advanced Security product that detects and monitors any onlne threats to connected devices while blocking the threats and informing customers of them.

To optimize, manage and control home WiFi networks, specialists at the store can explain the company’s xFi product. It allows customers to see what is happening with connected devices, pause their WiFi access and set usage rules, such as hours of operation.

“If our customers leave the store feeling more comfortable with technology in the home and educated on the products and services that are available, we’ve achieved our goal,” Wilson said.

“We want to make our customer service experience our best product, and this store helps that goal,” he said.

With each store requiring an investment of close to $1 million, Comcast has spent about $6 million on them in Indiana to date, and Wilson said it could establish additional locations in the state next year.

“Giving our customers a place to try out our products is the most effective way to educate them of how our technology can provide more convenience and added value,” Tim Collins, regional senior vice president of Comcast’s Heartland Region, said in an announcement for the Fort Wayne location.

“This new store also gives us an opportunity to enhance the customer experience through face-to-face conversations and top-notch service.”

The company has been operating Xfinity stores since the spring of 2018, with the first ones opening in Arizona, Colorado, Florida, Tennessee and Virginia.

More information about Xfinity products and services is available at www.xfinity.com.

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